Selling to RIAs: An NFL Player’s Approach

Ben Utt transitioned from a career with the Indianapolis Colts to excelling as an institutional sales executive. With more than 30 years of experience in the asset management field, Ben offers perspectives on taking an institutional sales approach to the RIA channel. Ben believes, “Everything retail is becoming institutional, and institutional is moving into retail.” Ben provides insights on compensation, his approach to selling to RIAs and family offices, niche managers, his sales process, and the industry's future.